KARACHI- An upcoming shoe polish manufacturer has chosen TV anchor Amir Liaquat as its new brand ambassador.
Generally brand ambassadors also feature in special commercials as well, but in this case, a press release issued by the company said that the noted anchor’s program on Bol TV was the commercial itself, through native advertising.
“We have never seen anyone this famous display this prolific a use of our product as this gentleman. It’s a coat of spit-shine, then our product, then another coat of spit-shine and then our product again. We call it the Big Mac of our industry,” said the CEO of the company whose name would be announced next week.
“The facility with which Liaquat has polished DMS shoes in particular is phenomenal. We just might take an association with him on to the global level,” he added.
Industry insiders say that there was some competition for the position between Liaquat and Dr Shahid Masood, Dr Danish, Asad Kharral, Mubasher Luqman and Arshad Sharif, however, owing to his recent sting on Bol TV, distinguished himself from the crowd by a large measure.
A version of the piece was published in Khabaristan Today